As the Go-To Idea Person for over three hundred radio stations spanning a twenty year career as a Promotions/Marketing Consultant, few people have better insight into what Radio professionals need, then Paige Nienaber.

There have been a multitude of books and other materials designed to touch on Promotions in the electronic media. But few have had actual relevance to the Programmers, Sales Managers, air talent, GM’s and Promotion Directors battling it out in the trenches of Radio.

“The Encyclopedia Of Radio Promotions” has the very clichéd “something for everyone”. It offers literally a thousand implementable ideas that can easily be turned around and generate both revenue and ratings.

With most stations using RAB compilations from 1989, this is the first real resource for stations in years.

The ebook contains the following chapters:

  • 1st Quarter Sales
  • Superbowl
  • Fitness Clubs
  • American Idol
  • Facebook
  • Casinos
  • Grammys & AMA’s
  • Mardi Gras
  • Valentines
  • Valentines for Sales
  • Weddings
  • St. Patrick Day
  • At-Work
  • Second Quarter Sales Promotions
  • April Fools Day
  • Tax Day
  • Car Contests
  • Easter
  • Signage 4 Dummies
  • Cinco De Mayo
  • Mothers Day
  • Cosmetic Surgery
  • Proms
  • Theme Parks
  • Soft Drinks
  • Beer
  • Warm Weather
  • Street Marketing For Dummies
  • Street School
  • Street Team Call-Ins
  • Sales & Stickers
  • Sticker Stop Manual
  • Labor Day
  • Summer Umbrellas
  • Summer Battle Plan
  • Remotes
  • Gas Giveaways
  • Fathers Day
  • Fairs
  • Fourth of July
  • Trips
  • How To Get Press
  • Concert Ownership
  • The Coolest Concert Promotions, Ever
  • 3rd Quarter Sales Promotions
  • Back To School
  • Memorial Day
  • September 11
  • The Bible Of Ratings Contests
  • Cliché Busters
  • Charity Promotions
  • Breast Cancer Promotions
  • The Idiots Guide To Disaster Relief
  • Movie Premieres
  • Night Show Bits
  • Morning Show topics
  • Halloween
  • Cold Weather Promotions
  • 4th Quarter Sales Promotions
  • Texts & Tweets
  • Station Websites
  • Thanksgiving
  • Christmas
  • Clubs
  • Pizza
  • Sales Promotions
  • NTR
  • Webenue
  • New Years Eve
  • When Promotions Attack

This guide addresses every possible aspect of an ever-changing and evolving field.

Buy It Now